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Brian Rivers, PhD, MPH, a member of the Moffitt Cancer Center and Assistant Professor in Florida College of Medicine.s Department of Oncology. The goal of his current research, CERED (Comparative Effectiveness Research for Eliminating Disparities), is to determine the effectiveness of community-based education in the provision of informed decision-making (IDM) for prostate cancer screening among African American men via lay health advisors and iPads.